This workbook is designed to guide you step by step through the exhibition proposal process, helping you transform your initial idea into a clear, professional submission. The workbook encourages reflection and revision as your ideas evolve. By the end, you will have a cohesive, well-structured exhibition proposal that is ready to send.
In this comprehensive workbook you will be guided through all aspects of the exhibition proposal process:
Exhibition Concept – define your theme, focus, and curatorial vision
Exhibition Description – summarize the project, scope, and audience
Artist Information – outline your artist and artwork lists
Curatorial Statement – define your curatorial approach and vision
Layout & Installation Plan – outline layout, display, and technical needs
Marketing – detail your strategy, audience and promotional plans
Budget & Resources– create an estimated budget, outline any additional resources
Timeline & Logistics – map out key dates, milestones, and programs
Andrea Sofía Matos (Bayamón, Puerto Rico) is a curator, writer and arts administrator with a concentration on contemporary art from the Caribbean, and their diasporas. She currently works at the Museum of Contemporary Art in Puerto Rico as the Associate of Development. She is also the Director of Development for Sabroso!, a curatorial project, art gallery, and advisory based in Puerto Rico. In addition, she co-leads Between Currents, an open-source platform dedicated to supporting, archiving, and inspiring Caribbean cultural production alongside Amanda Bradley and Lauryn Lawrence.
